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Marketing Manager

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  • Company: CoachMePlus
  • Posted: 05/24/2022
  • Location: Buffalo, NY
  • Category: Creative and Marketing
  • Job Type: Direct Placement
  • Experience Level:

Description


About CoachMePlus

CoachMePlus is an Athlete Management System Software used by over 220 professional and NCAA sports teams to manage and track the performance of their athletes. We work with major professional and collegiate sports franchises. We also provide systems to high schools, performance gyms and the US military.

Are you passionate about the health, wellness and fitness industry? Working with human performance organizations across the spectrum including Gyms, Fitness, Pro and Collegiate sports, Military and more? As Director of Marketing you will drive revenue growth for our SaaS and services-based solutions by directing all online and traditional marketing initiatives in a fast-paced entrepreneurial environment. A critical focus is building SEO/SEM programs and overseeing product content and product marketing.

Primary Responsibilities

  • Work with the President, Marketing Associate and Sales team to develop marketing strategies and tactics that support revenue goals
  • Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM
  • Participate actively in translating customer/market needs into new feature development in our SaaS product
  • Knowledge of inbound & outbound marketing strategies and a solid understanding of SEO, UX & writing
  • A deep understanding of the marketing funnel, campaign techniques to support each phase of the customer journey, and how to measure the success of programs
  • Manage product content production which includes online training programs, expert content and building a network of subject matter experts
  • Write marketing content
  • Develop event strategies including webinars and tradeshows
  • Develop customer marketing programs
  • Manage the company web site
  • Assist the marketing and sales team in preparing and monitoring consistent presentations & other materials used companywide
  • Nice to have – for any creative or copy skills.
  • Essential duties
  • Achieve the company‚Äôs revenue goals and objectives
  • Manage marketing to quantifiable quotas and metrics within the marketing budget
  • Build the CoachMePlus brand in key verticals
  • Communicate effectively with peers and employees as a key member of the team
  • Excellent writing skills, including original authorship of thought leadership content and marketing emails
  • Identify and solve any obstacles to successful execution

Qualifications

  • Minimum of 3 years of experience successfully leading marketing initiatives, including SEO/SEM, within a SaaS environment
  • Track record in delivering revenue results
  • Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
  • Experience managing internal and external teams
  • Working knowledge of Hubspot

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